生烫牛肉米线：批量开店，批量倒闭

Core Insights - The trend of "raw boiled beef rice noodles" has seen a significant decline, with many restaurants closing down due to oversaturation and low profitability [1][3] - The initial success of this food category was driven by its unique selling points, but it has now reached a saturation point, leading to a shift in market dynamics [3][15] Market Dynamics - The rise of "raw boiled beef rice noodles" was characterized by high customer demand and profitability, with some stores achieving daily sales of up to 6,000 yuan [1][3] - However, the increasing number of competitors and rising operational costs have made profitability challenging for many operators [1][3] Consumer Preferences - The product's flavor profile, while appealing to health-conscious consumers, is perceived as too bland compared to the more popular spicy and rich flavors preferred by the majority [5][7] - Despite offering low prices, the rising cost of beef has eroded the initial cost advantages that attracted consumers [8][10] Industry Challenges - The rapid expansion of similar restaurants has led to market saturation, resulting in a price war that diminishes profitability for many establishments [11][15] - The reliance on a "performance" aspect in food preparation has created a disconnect between consumer expectations and actual product quality, risking brand trust [17][18] Future Outlook - The industry is moving towards a model that emphasizes supply chain transparency and product quality, rather than merely chasing fleeting trends [19] - Operators are encouraged to balance the "performance" aspect of food preparation with genuine product quality to meet evolving consumer demands [19]