Workflow
牛油果遇冷门,进口商亏惨?网友列出4个关键因素
Sou Hu Cai Jing·2025-06-04 02:42

Core Insights - The article discusses the decline in popularity of avocados, once considered a "superfood," and explores the reasons behind this shift in consumer behavior [1] Group 1: Consumer Pain Points - Pain Point 1: High Prices - The cost of imported avocados remains high, making them less appealing compared to other fruits, leading consumers to reconsider their purchases [3] - Pain Point 2: Preparation Difficulty - The complexity of preparing avocados, including determining ripeness and dealing with the large pit, discourages consumers who prefer convenience [4] - Pain Point 3: Taste Controversy - Avocados have polarized opinions; while some enjoy their creamy texture, others find them bland, which affects their marketability [5] - Pain Point 4: Rise of Alternatives - New health-focused food options are emerging, offering convenience and better taste, which diminishes avocados' competitive edge [7] Group 2: Market Dynamics - The avocado market is experiencing a shift as consumer preferences become more rational and focused on practicality, indicating a need for the industry to adapt [9] - Future strategies may include optimizing supply chains, reducing costs, and introducing pre-processed avocado products to address consumer pain points [9] - The avocado's journey reflects broader trends in the food industry, emphasizing the importance of meeting consumer desires for ease and satisfaction [9]