BYD(SZ:002594) Zheng Quan Ri Bao Wang·2025-06-04 06:12Core Viewpoint - The 2025 New Energy Vehicle (NEV) initiative aims to enhance rural transportation by promoting the adoption of NEVs, focusing on a green, low-carbon, intelligent, and safe travel system for rural residents [1][3]. Group 1: Initiative Overview - The initiative will feature 124 selected NEV models that meet rural needs, with activities including exhibitions and test drives [1][2]. - The program encourages collaboration among NEV manufacturers, service providers, and financial institutions to create integrated promotional schemes [1][2]. Group 2: Technological and Service Innovations - The initiative introduces an "online + offline dual-track" model to improve service accessibility in rural areas, utilizing cloud sales and live streaming for customer engagement [2]. - V2G technology will be implemented, allowing electric vehicles to interact with the grid, thus enhancing energy management and supporting renewable energy integration [2][3]. Group 3: Market Dynamics and Trends - The number of participating vehicle models has increased from 16 in 2020 to 124 in 2025, with a notable shift towards mid-to-high-end models [3]. - Despite a national NEV penetration rate of nearly 40%, rural areas lag behind with less than 20%, indicating significant growth potential in these markets [3]. Group 4: Economic and Ecological Impact - The initiative combines government subsidies and corporate discounts to lower the effective price of entry-level models to around 30,000 yuan, addressing agricultural transport needs [4]. - The program promotes the development of rural-specific vehicle models and integrates distributed energy resources into smart rural grids, contributing to carbon neutrality goals [4].