高盛：美国啤酒夏季销售季开局疲软 仍看好星座品牌(STZ.US)和莫库酒业(TAP.US)

Group 1: Market Overview - Goldman Sachs released a report indicating that the U.S. beer market performed poorly over Memorial Day weekend, failing to meet expectations [1] - Approximately 55% of distributors believe that sales trends for this year's Memorial Day are weaker compared to last year, with about 13% stating that beer sales trends are significantly weaker [1] - The challenging macroeconomic environment is identified as the primary factor affecting beer sales, with reduced disposable income leading consumers to prioritize non-essential purchases [1] Group 2: Brand Performance - Anheuser-Busch (BUD.US) showed the strongest sales trend during Memorial Day weekend, with 35% of distributors reporting an increase in sales compared to last year [1] - In contrast, Heineken (HEINY.US) performed poorly, with 66% of distributors indicating a decline in sales compared to the previous year [1] - Distributors expressed a cautious outlook for the summer sales season, with 56% expecting sales to be weaker than the same period last year [1] Group 3: Future Projections - Beer category sales are projected to further decelerate, with a decline of 1.9% expected this year and a 1.0% decline anticipated for 2024 [1] - Goldman Sachs maintains a "buy" rating on Constellation Brands (STZ.US) due to potential positive signals in monthly sales trends [2] - The firm also holds a "buy" rating on Molson Coors Beverage Company (TAP.US), as Miller beer is gaining market share [3]