涪陵榨菜突围：提价和渠道扩张未能阻止业绩下滑 外延式并购是第二增长曲线吗？

Core Viewpoint - Fuling Pickle is attempting to revitalize its business through an acquisition of a 51% stake in Sichuan Weizimei Food Technology Co., Ltd, as the company has faced a significant decline in stock price and performance over recent years [1][2][3] Group 1: Acquisition Details - The acquisition involves issuing shares and cash to purchase Weizimei, which specializes in the development, production, and sales of Sichuan-style compound seasonings and prepared dishes [1][2] - Weizimei has established C-end product development capabilities but struggles with B-end operations and scaling, which limits its ability to quickly integrate resources for C-end sales channels [2][3] - The acquisition is part of Fuling Pickle's strategy to leverage Weizimei's resources to enhance its own C-end distribution network and expand into new markets [2][3] Group 2: Financial Performance - Weizimei reported a revenue of 265 million yuan and a net profit of approximately 39.62 million yuan in 2024, reflecting a year-on-year decline of 6.69% and 2.67% respectively [3] - Fuling Pickle's stock price has dropped over 60% since February 2021, indicating a prolonged period of underperformance [1] - The company's net profit margin is currently 33%, significantly higher than Weizimei's 15%, suggesting that the acquisition could dilute Fuling Pickle's profitability [3] Group 3: Strategic Challenges - Fuling Pickle has faced declining sales and revenue, with a 12.61% drop in sales volume in 2022 and a continued downward trend in subsequent years [4][5] - The company has struggled with market expansion strategies, particularly in lower-tier cities, leading to issues with distributor management and market saturation [5] - A dual strategy of "internal growth + external mergers" has been proposed to address these challenges, focusing on new product development and expanding into emerging channels [5][6] Group 4: Operational Issues - Fuling Pickle's production capacity has fluctuated, with a significant drop from 25.63 million tons in 2023 to around 15 million tons in 2024, while actual production was only 11.36 million tons [6] - The company has invested heavily in a green intelligent production base, but progress has been slow, with only 12.59% completion as of 2024 [6] - The reliance on interest income from unutilized funds has become a significant profit source, raising concerns about the company's operational efficiency and future growth potential [6]