“真金白银”惠民提升票根“含金量” “链式体验”激活“吃住行游购娱”活力

Core Insights - The recent Dragon Boat Festival holiday saw a surge in the "ticket stub discount" trend across various regions, transforming traditional ticket stubs into unique discount vouchers that stimulate consumption in cultural and tourism sectors [1][3]. Group 1: Impact on Consumer Spending - On average, a ticket generates 1.5 to 2 times its price in secondary consumption [3]. - 40% of ticket holders for high-speed trains and flights increased their travel spending [3]. - Ticket stubs for performances and events led to over 100% growth in surrounding hotel and entertainment spending [3]. - Tourists saved approximately 15% to 30% on related expenses due to ticket stub discounts [3]. Group 2: Regional Initiatives and Promotions - In Beijing, a music festival offered ticket holders discounts of over 30% on various exclusive activities [5]. - In Hebei's Langfang, visitors enjoyed free access to art exhibitions and exclusive discounts on dining and cultural products, with some attractions seeing a 45% increase in visitor numbers [7]. - Tianjin's comedy festival provided ticket holders with exclusive offers from over 50 merchants [9]. - Jiangxi's Nanchang expanded its ticket stub discount program, with some offers reaching up to 60% off [11]. - In Luoyang, train ticket holders received discounts at well-known attractions and a guidebook with over 50 exclusive vouchers worth over 1,000 yuan [13]. Group 3: Development of Ticket Stub Economy - The ticket stub economy is connecting the entire consumption chain of "food, accommodation, transportation, travel, shopping, and entertainment," becoming a new lever for market consumption [13]. - Various regions are forming "ticket stub economic alliances" to unlock new consumption potential [13][15]. - Shanghai's Hongkou District launched a new entertainment ticket stub economic matrix, promoting discounts across different sectors [14]. - Cities like Shanghai, Pingdingshan, and Lanzhou are continuously integrating new business types and consumer categories to enhance the value of ticket stubs [15].