艾草香里“童”狂欢！南川双节消费热力全开

Core Viewpoint - The consumer market in Nanchuan District is experiencing robust growth during the Dragon Boat Festival and Children's Day holiday, with a total sales amount of 14.696 million yuan, reflecting a year-on-year increase of 7.3% [3]. Group 1: Consumer Market Performance - From May 31 to June 2, the sales total of nine key monitored enterprises in Nanchuan reached 14.696 million yuan, indicating strong consumer vitality [3]. - Major supermarkets are decorated for the festival, featuring promotional activities and special offers on traditional food items, which attract a large number of customers [5]. - The New Century Nanchuan Shopping Mall achieved a budget completion rate of 104.41%, with a sales growth of 2.24% and an increase in customer traffic by 2.05% during the holiday [6]. Group 2: Festival Activities and Promotions - Various themed activities were organized by commercial enterprises to enhance consumer engagement and boost sales during the holiday [5]. - Nanchuan Wanda Plaza hosted a series of family-friendly events, including a parent-child dragon boat race and traditional food-making competitions, which successfully integrated cultural traditions with interactive experiences [8]. - The tourism sector also saw increased activity, with local attractions offering special events and promotional packages that encouraged visitors to explore the area, further stimulating the hospitality and dining sectors [8].