电广传媒“回到童年过端午”文旅融合成效显著 游客数量与收入均大幅攀升

Group 1 - The overlap of Children's Day and Dragon Boat Festival this year provided a unique opportunity for the company to launch the "Back to Childhood for Dragon Boat Festival" themed tourism, resulting in significant visitor engagement and revenue growth [1] - The company's tourism segment received a total of 228,000 visitors during the dual festival period, representing a 105% year-on-year increase, and generated nearly 6 million yuan, up nearly 50% [1] - The success of the dual festivals validates the company's strategy of integrating culture, technology, and tourism, which is expected to drive continuous growth in Hunan's cultural tourism and regional economy [1] Group 2 - Specific events such as the water dragon boat racing and traditional activities attracted nearly 20,000 visitors to the "Pig Pig Hero" themed amusement park, achieving a 46% increase in visitors and a 77% rise in revenue [1] - The Xiangtan Wanlou Mango Youth Pier hosted various cultural activities, receiving 130,000 visitors and achieving a 61% increase in revenue compared to the previous year [1] - The company also reported a significant increase in visitor numbers and revenue from other cultural activities, such as the dragon boat tug-of-war and high-tech art exhibitions, with some attractions seeing visitor growth of nearly 600% [2]