
Core Viewpoint - In June, various new energy vehicle manufacturers reported their sales figures for May, with most showing positive growth, except for GAC Aion, which experienced significant declines in all metrics [1] Sales Performance Summary - In May, Aion sold 26,777 vehicles, a month-on-month decrease of 5.4% and a year-on-year decline of 33.2%, marking a cumulative drop of 12.6% over the first five months [4][10] - Aion's main models, AION Y and AION S, have seen continuous sales declines, contributing significantly to the overall sales performance [4][6] - Other new energy vehicle brands, such as Leap Motor and Li Auto, reported substantial year-on-year growth, with Leap Motor achieving a 148.1% increase [2] Market Challenges - Aion's recent new models, including AION V and AION RT, have not met sales expectations, with early sales peaks followed by rapid declines [3][7] - The aggressive pricing strategies, including multiple price cuts on existing models, have failed to boost sales, indicating a potential brand crisis [6][10] - GAC Group's net profit has suffered, with a reported loss of 730 million yuan in the first quarter, attributed to Aion's poor performance [3][10]