短剧拍摄基地纷纷涌现 赋能产业融合作用明显

Core Insights - The micro-short drama industry in China is rapidly growing, becoming a new engine for the integration of culture and technology, with the market size expected to exceed 504.4 billion yuan in 2024 and reach 634.3 billion yuan in 2025 [1] - By the end of 2024, the number of online audio-visual users is projected to reach 1.091 billion, with micro-short drama users accounting for over 52%, totaling approximately 576 million [1] Industry Development - The signing of the Tongguanyao Shudian Film and Television Base project is expected to become the largest short drama filming base in Central China, promoting the integration and development of the short drama industry and significantly boosting local economic growth [1] - The base will focus on "short drama production + industry-education integration," establishing practical training platforms such as screenwriter workshops and anchor academies, leveraging local university resources [1] - The project is anticipated to produce an average of 300 high-quality short dramas annually and create employment for tens of thousands of people [1] Policy Support - The rapid development of the micro-short drama industry is supported by government policies, including the 2025 "Micro-Short Drama Management Measures," which implement a "graded and classified review" and "white list" system, facilitating the transition from "substandard" to "high-quality" productions [2] - The continuous growth of the advertising market, the potential of the paid market, and the broad prospects for derivative product development provide strong momentum for market expansion [2] Filming Base Advantages - The existence of filming bases offers creators centralized creative spaces and abundant shooting resources, allowing for shared equipment and facilities, which reduces production costs and fosters collaboration [3] - Filming bases attract numerous industry professionals and related tourists, promoting the prosperity of local service industries such as dining, accommodation, transportation, and tourism, thereby enhancing local economic levels [3] Market Considerations - The rapid development of the micro-short drama industry necessitates careful consideration of market demand and industry trends when constructing filming bases to avoid blind replication and ensure comprehensive industry chain support [3]