懂年轻人的得物，每15分钟一个百万级爆品，稳定长销3年

Core Insights - The article discusses how the platform "Dewu" has become a significant player in the e-commerce space, particularly in the jewelry and toy categories, by leveraging the preferences of young consumers [3][4][7][16]. Group 1: Market Performance - Dewu has seen substantial growth in sales, with some jewelry brands reporting over 1600% year-on-year growth [3]. - The platform has become one of the fastest-growing e-commerce platforms for jewelry, with significant sales increases in toy categories as well [4]. - In 2024, Dewu had 6120 brands doubling their annual sales, with a new million-level product emerging every 15 minutes [9]. Group 2: Consumer Trends - Young consumers are increasingly focused on emotional value and practical functionality rather than just price [7][8]. - Products that resonate with cultural attributes and emotional value are gaining traction, with significant interest in items like "body measurement shoes" [7][8]. - The platform's user base has expanded to over 500 million, with a balanced gender ratio and a growing presence in lower-tier cities [16]. Group 3: Business Model and Advantages - Dewu boasts a low return rate of only 10%, significantly lower than the industry average, which helps merchants reduce costs and improve profitability [11][12]. - The platform's operational model is simpler, allowing merchants to focus on product selection and promotion rather than extensive store management [13]. - Dewu's average product lifecycle is 138 days, which is 2.4 times higher than the industry standard, indicating a more stable sales environment [13][14]. Group 4: Brand Strategies - Brands that understand young consumer trends and utilize Dewu for exclusive product launches are seeing significant success [17][18]. - The platform has expanded its product categories beyond footwear to include over 30 major categories, allowing for diverse consumer engagement [20]. - Dewu has implemented policies to lower merchant costs, including fee reductions and marketing incentives, which have positively impacted brand profitability [21].