酒店的粽子，卖不动了？

Group 1 - The core issue in the hotel industry this year is the poor sales performance of zongzi, with many hotels struggling to meet their sales targets [1][19] - Hotel employees have expressed frustration on social media about the difficulty of selling zongzi, starting from as early as March and April [2][11] - The sales targets for zongzi are often imposed on all hotel staff, regardless of their roles, leading to significant pressure to sell large quantities [3][4] Group 2 - The average profit margin for zongzi is around 40%, with some innovative varieties reaching margins of over 80% [8] - Compared to the declining revenue per available room (RevPAR) in hotels, selling zongzi has become an attractive option for generating income [9] Group 3 - Major companies in the zongzi industry are reporting declining sales, with the leading brand, Wufangzhai, showing an 18.64% year-on-year drop in revenue, amounting to 1.579 billion yuan [23] - Other companies, such as Zhenzhenlaolao and Sanquan Foods, are also experiencing significant losses and revenue declines in their zongzi product lines [24][25] Group 4 - The zongzi industry faces challenges such as a short sales period and changing consumer preferences towards healthier options, which are not aligned with the traditional high-fat, high-sugar nature of zongzi [29][32] - Despite the decline in finished zongzi sales, the demand for raw materials related to zongzi production, like bamboo leaves, has increased significantly, indicating a shift towards homemade zongzi [33][34] Group 5 - The zongzi gift voucher model has become prevalent, where the actual product is often not produced, leading to a complex chain of transactions that benefits multiple parties but may not reflect actual consumer demand [35][37] - The demand for high-end business and social banquet services has decreased, impacting the sales of gift vouchers, which were previously popular [40][41] Group 6 - Many hotels are already looking into mooncake sales for the upcoming season, indicating a potential repeat of the challenges faced with zongzi if the same sales strategies are employed [42]