“好房子”带来突围契机 卫浴巨头探索“AI+”突围路径

Core Insights - The bathroom industry is experiencing a shift towards scene-based marketing and product offerings, moving away from single product focus [2][3] - Companies like Jomoo are leveraging AI technology to enhance user experience and redefine market strategies [2][3] - The industry faces significant challenges, including declining sales and profitability, particularly in the context of a sluggish real estate market [3][4] Industry Trends - The 29th China International Kitchen and Bathroom Facilities Exhibition (KBC) saw reduced attendance, indicating a cooling market environment [2] - Major brands like Jomoo and Hansgrohe are adopting proactive marketing strategies, launching new products ahead of the exhibition [2] - The shift from product-centric to scene-centric marketing is seen as a future trend in the bathroom industry [2] Company Challenges - Jomoo aims to achieve over 70 billion yuan in revenue by 2024, with a long-term goal of reaching 100 billion yuan by 2030, amidst a challenging market environment [3] - The company is facing pressure from declining sales in the broader bathroom industry, with competitors like Arrow Home and Huida experiencing significant revenue drops [3][4] - The low penetration rate of smart bathroom products in China, currently below 10%, presents a barrier to growth [4][6] Technological Transformation - Jomoo is focusing on smart bathroom solutions as a key transformation strategy, aiming to simplify user experience and reduce costs [5][6] - The company is investing heavily in technology and infrastructure, including a 5G smart industrial park, to enhance its product offerings [4][6] - The industry is witnessing a push towards integrating technology into products to meet evolving consumer demands [8] Market Opportunities - The "Good House" initiative introduced in the government work report highlights the need for upgrading old residential facilities, presenting an opportunity for the bathroom industry [7] - The shift towards a scene-based approach in product development is seen as a way to address consumer needs for high-quality bathroom experiences [7][8] - The increasing consumer acceptance of innovation and the demand for aesthetic and emotional value in bathroom spaces are driving changes in the industry [8]