深度挖掘可持续消费力 西凤酒打出“创新+绿色”组合拳

Core Viewpoint - The recent forum on sustainable development in the liquor industry highlighted the achievements and initiatives of Shaanxi Xifeng Liquor Factory in integrating green development into its production processes [1][11]. Group 1: Sustainable Development Initiatives - Xifeng Liquor emphasizes the importance of green development throughout its production chain, from raw materials to consumer delivery, embodying the philosophy of "green and responsibility" [3][11]. - The company has implemented a "dual carbon" strategy since 2014, removing all coal-fired boilers, which has led to a reduction of approximately 280 tons of sulfur dioxide, 53 tons of nitrogen oxides, and 540 tons of smoke dust emissions annually [11][12]. - Xifeng Liquor has achieved 100% recycling of cooling water used in production, saving 850,000 tons of water resources each year [11][12]. Group 2: Traditional Craftsmanship and Innovation - The brewing process of Xifeng Liquor is characterized by a commitment to traditional craftsmanship, with significant innovations made over the years, including eight major improvements to production techniques [5][9]. - The company has developed a digital expression system called "16999," which outlines a comprehensive production cycle and stages, ensuring quality and consistency in its products [5][10]. - Xifeng Liquor has been recognized for its traditional brewing techniques, which have been included in the national intangible cultural heritage list and have received various accolades [8][12]. Group 3: Technological Advancements - Xifeng Liquor has embraced digital innovation over the past two decades, integrating industrial internet and artificial intelligence to enhance the precision of its brewing processes [9][10]. - The company has secured 136 effective technology patents and has made significant advancements in optimizing its brewing techniques through modern microbiological technology [10][12]. - The establishment of a fully traceable supply chain ensures that every grain used in production is monitored and controlled, reflecting the company's commitment to quality [10][11]. Group 4: Recognition and Awards - Xifeng Liquor has received numerous accolades for its sustainable development efforts, including the "Green Factory" certification and the "Shaanxi Quality Award" for its excellence in quality management and innovation [12][13]. - The company aims to maintain high standards in product quality, which is seen as essential for gaining consumer trust amidst market competition [13].