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日系车企以中国专属车型寻求突围
3 6 Ke·2025-06-04 12:13

Group 1 - Japanese automakers have recognized the urgency of the crisis in the Chinese market and are accelerating the development of electric vehicles (EVs) tailored for this market, with products expected to launch by 2025 [1][5] - Toyota and Nissan have seen significant order volumes for their EVs, with Toyota's bZ3X achieving approximately 10,000 orders by the end of April, contributing to a 21% year-on-year increase in new car sales [3][4] - The bZ3X is developed in collaboration with Guangzhou Automobile Group and features advanced driving assistance technology, with a delivery volume of around 10,000 units by the end of April [3][4] Group 2 - Price competitiveness is a key factor attracting consumers, with the bZ3X starting at 109,800 RMB, significantly lower than previous models [4] - Nissan's new electric sedan N7 also reached 10,000 orders by mid-May, despite a 16% year-on-year decline in overall new car sales for April [4][5] - Japanese automakers are shifting their development strategies to prioritize local market preferences, with Nissan's N7 featuring AI-optimized comfort and a competitive price of 119,900 RMB [4][5] Group 3 - The competitive landscape in the Chinese EV market is intensifying, with local brands like BYD enhancing their technological capabilities and engaging in aggressive price competition [5] - The total new car sales for the three major Japanese automakers in China are projected to decline by 30% from 2021 to 2024, with market share dropping from 20.6% to 11.2% [5] - Despite the strong performance of the bZ3X, it ranks only 20th among foreign brands in sales compared to local competitors, highlighting the ongoing challenges faced by Japanese brands [6]