兴业银行重庆两江新区支行开展消费者权益保护宣传活动

Core Viewpoint - The article highlights the efforts of Industrial Bank's Chongqing Liangjiang New Area branch in promoting consumer rights protection through various activities aimed at enhancing financial literacy and risk prevention among consumers [1]. Group 1: Consumer Rights Protection Activities - The branch organized a series of diverse consumer rights protection promotional activities, including in-branch education, community services, and corporate visits, to create a harmonious financial consumption environment [1]. - A dedicated financial knowledge promotion area was set up in the branch, focusing on educating elderly customers about financial safety, particularly through a special lecture titled "Silver Guard" that addresses illegal fundraising and telecom fraud [1]. Group 2: Community Engagement - The branch engaged with the Jinshan Street Jin Yu community by combining financial education with convenient services, such as distributing promotional materials and providing free haircuts, to foster closer ties with residents [2]. - The "Financial + Public Welfare" service model was implemented to enhance community outreach and support [2]. Group 3: Corporate Services - The branch's customer managers conducted "knowledge delivery" activities at local enterprises, focusing on educating employees and new citizens about consumer rights violations, including illegal insurance claims and improper debt collection practices [2]. - Interactive Q&A sessions were held to address employees' concerns regarding investment risks and loan traps, thereby improving the practical applicability of financial knowledge [2]. Group 4: Future Initiatives - The branch plans to continue deepening its financial knowledge dissemination efforts through regular education, digital communication, and scenario-based services, fulfilling its social responsibility as a financial institution [2].