Core Viewpoint - The grassroots football league "Su Chao" in Jiangsu has gained unexpected popularity, showcasing regional economic vitality and community engagement through local sports events [3][4][10]. Group 1: Event Overview - "Su Chao," officially known as the Jiangsu Provincial City Football League, is organized by the Jiangsu Provincial Sports Bureau and local governments, featuring teams from 13 cities [5]. - The league began on May 10, 2023, initially gaining traction within local circles before becoming a nationwide sensation [6][11]. - Ticket prices have skyrocketed, with a ticket originally priced at 10 yuan being sold for as much as 600 yuan, indicating high demand [6][8]. Group 2: Audience Engagement - The second round of "Su Chao" attracted over 60,000 spectators, with average attendance nearing 10,000, surpassing professional leagues like the Chinese Super League [8][10]. - Recent matches in Yancheng and Xuzhou saw attendance exceed 20,000, significantly higher than concurrent matches in the China League [8][10]. - The league has sparked a surge in related merchandise sales, with customized items selling well on platforms like Xianyu and Pinduoduo [6][10]. Group 3: Cultural Impact - "Su Chao" has become a platform for regional cultural expression, with matches reflecting local rivalries and community pride [6][12]. - The league's success is attributed to its grassroots nature, allowing for broad participation from various demographics, including students and local enthusiasts [12][14]. - Social media has played a crucial role in amplifying the league's visibility, with significant engagement on platforms like Douyin and Xiaohongshu [19][21]. Group 4: Economic Implications - The popularity of "Su Chao" has positively impacted local economies, with increased tourism and local business sales, such as food and merchandise [9][10]. - The league's success has also influenced the stock market, with football-related stocks experiencing a surge following the league's rise in popularity [10]. Group 5: Future Prospects - Discussions are ongoing about the sustainability of "Su Chao" and whether it can maintain its momentum without succumbing to commercialization [22][24]. - Comparisons are drawn with the earlier success of the Guizhou "Village Super" league, which also experienced a surge in popularity but has since seen a decline in engagement [22][24]. - Experts suggest that "Su Chao" could benefit from establishing a strong brand identity to ensure long-term success and community involvement [23][24].
别吵吵，“苏超”踢的不仅仅是足球
3 6 Ke·2025-06-04 12:53