Visa and Klarna Launch Innovative Card With Hybrid Features

Core Insights - Visa Inc. has launched an innovative debit card in partnership with Klarna, designed to enhance payment flexibility for customers [1][9] - The Klarna Card offers immediate debit payments, Pay in 4, and Pay Later options, along with an FDIC-insured wallet [1][9] - The card is currently in trial in the United States, with plans for a broader launch in the U.S. and Europe later this year [2][9] Industry Trends - The buy now pay later (BNPL) market is trending among Gen Z and millennials, with a projected annual growth rate of 12.4% in Europe, reaching $191.3 billion by 2025 [4] - By integrating BNPL features into a Visa-powered debit card, Visa aims to attract new customers and increase transaction volumes [5] Company Performance - Visa's payment volume increased by 8% year over year in the fiscal second quarter, driven by growth in the U.S., Europe, CEMEA, and LAC regions [5] - The cross-border volume for Visa rose by 13% year over year in the same quarter [5] - Over the past year, Visa's stock has increased by 33.2%, outperforming the industry growth of 27.1% [6]