Alkami Releases 2025 Update to the Retail Digital Sales & Service Maturity Model

Core Insights - The 2025 Update to the Retail Digital Sales & Service Maturity Model reveals significant differences in digital maturity among U.S. financial institutions, emphasizing the importance of digital maturity as a driver of growth and efficiency in banking [1][2] Digital Maturity Findings - Financial institutions are segmented into four maturity stages, with the most digitally mature institutions reporting significantly higher revenue growth, indicating that institutional size alone does not determine maturity [2][4] - The most advanced institutions are leveraging AI and advanced data capabilities, with 42% of them actively using generative AI, compared to only 26% of the least mature institutions [3][4] Revenue Growth and Performance - Digital maturity is correlated with growth, with the most advanced institutions experiencing up to 5 times higher annual average revenue growth than their less mature peers [4] - One-third of the most mature institutions have less than $500 million in assets, while 13% of the least mature institutions have more than $5 billion in assets, highlighting that smaller institutions can also achieve high digital maturity [4] Security and Fraud Mitigation - There are notable differences in fraud mitigation practices and cybersecurity measures between the most digitally mature segments, with Digital-Forward institutions leading in fraud prevention and Data-First institutions offering consumer incentives for improved cybersecurity [4] Employee Experience and Technology - The most mature institutions have more intuitive administrative interfaces, with 38% of Digital-Forward and 53% of Data-First institutions reporting that their digital banking admin consoles are more intuitive than other technologies [4]