ASD(SZ:002403) Hua Xia Shi Bao·2025-06-04 15:35Core Viewpoint - The signing of the "China-US Geneva Economic and Trade Talks Joint Statement" has not alleviated foreign trade manufacturers' concerns about their products' circulation in overseas markets. Companies like Aishida are increasingly investing overseas to mitigate potential adverse impacts from changing international trade dynamics [1][2]. Group 1: Company Strategy - Aishida plans to establish a subsidiary in Vietnam to invest in cookware, small appliances, and industrial robots, with a budget not exceeding 150 million yuan [2]. - The overseas investment aligns with Aishida's long-term strategic plan to enhance its global presence and respond flexibly to global macroeconomic fluctuations and changes in international trade patterns [2][4]. - Aishida's foreign sales revenue is projected to reach 45.8% by 2024, indicating a significant reliance on international markets [4]. Group 2: Market Conditions - The domestic market is experiencing insufficient growth momentum, prompting companies to seek expansion in overseas markets [5][6]. - The cookware market is facing challenges, with offline retail sales declining by 17.3% year-on-year in Q1 2025, while online sales increased by 10% [5]. - Aishida's internal sales revenue is expected to grow by only 5.8% in 2024, while foreign sales are projected to increase by 39.79% [6]. Group 3: Competitive Landscape - Aishida competes in the international market by producing for well-known brands and also selling its own brand products, although the profit margins for overseas sales are lower compared to domestic sales [7]. - The gross profit margin for domestic sales is 34.85%, while for foreign sales, it is only 24.01% in 2024 [7]. - The company has faced challenges in maintaining profitability, with a decline in revenue and net profit in the first quarter of the current year [7].