Core Viewpoint - The Gross Law Firm has issued a notice to shareholders of DoubleVerify Holdings, Inc. regarding a class action lawsuit due to alleged misleading statements and failure to disclose critical information during the class period from November 10, 2023, to February 27, 2025 [1][3]. Allegations - The complaint alleges that DoubleVerify's customers shifted ad spending from open exchanges to closed platforms, where the company's technological capabilities were limited, impacting its competitive position against platforms like Meta and Amazon [3]. - It is claimed that the monetization of DoubleVerify's Activation Services was hindered by the high costs and time required to develop technology for closed platforms, which were not adequately disclosed to investors [3]. - The lawsuit states that it would take several years for DoubleVerify's Activation Services related to certain closed platforms to become profitable [3]. - Competitors were reportedly better positioned to integrate AI into their offerings on closed platforms, negatively affecting DoubleVerify's competitiveness and profitability [3]. - The company allegedly overbilled customers for ad impressions served to bots operating from known data centers [3]. - The risk disclosures provided by DoubleVerify were said to be materially false and misleading, as they downplayed already materialized adverse facts [3]. - As a result of these issues, the positive statements made by the defendants regarding the company's business and prospects were claimed to be materially false or misleading [3]. Next Steps for Shareholders - Shareholders who purchased shares of DoubleVerify during the specified class period are encouraged to register for the class action by July 21, 2025, to monitor the case's progress [4]. - Registration allows shareholders to receive updates through a portfolio monitoring software without any cost or obligation [4]. Law Firm Background - The Gross Law Firm is a nationally recognized class action law firm dedicated to protecting investors' rights against deceit and fraud, aiming to ensure responsible business practices [5].
The Gross Law Firm Notifies Shareholders of DoubleVerify Holdings, Inc.(DV) of a Class Action Lawsuit and an Upcoming Deadline