今年一季度 农村居民国内出游人次、出游花费增速均超城镇居民 从乡村出发，赴一场开心旅行（大数据观察）

Core Insights - The rural residents' travel enthusiasm is significantly boosting the domestic tourism market, with a notable increase in both travel frequency and spending [1] Group 1: Travel Trends - In the first quarter of this year, domestic travel reached 1.794 billion trips, with rural residents accounting for 476 million trips, marking a year-on-year growth of 39.2% [1] - Rural residents' travel expenditure reached 0.32 trillion yuan, also reflecting a year-on-year increase of 39.6%, outpacing urban residents' growth [1] Group 2: Individual Experiences - Rural residents are increasingly integrating travel into their daily lives, as exemplified by a villager who spent over 10,000 yuan on a family trip to Nanjing, enjoying various local attractions and experiences [2] - Technological advancements in agriculture have allowed farmers to have more leisure time for travel, with one farmer reporting a reduction in labor for grape harvesting to one-tenth of previous efforts [2][3] Group 3: Transportation and Accessibility - The development of a comprehensive public transportation network has made travel more accessible for rural residents, with low-cost bus services connecting various towns and tourist attractions [4][5] Group 4: County-Level Tourism - County-level tourism is becoming a popular choice, with diverse activities and attractions drawing families, such as dinosaur-themed parks and local cultural experiences [6][7] - The local government is actively enhancing tourism infrastructure and product offerings to meet the growing demand for nearby travel options among rural residents [7]