Core Viewpoint - The article emphasizes that rural live-streaming for agricultural assistance should not be limited to flashy appearances but must focus on substantial efforts behind the scenes to ensure sustainable development and benefits for local farmers [1][2]. Group 1: Live-streaming and Agricultural Assistance - In Changren Village, Jiangxi Province, live-streaming has transformed from a "cold scene" to a vibrant platform for selling fresh vegetables, with the involvement of local officials and community members [1]. - The initial challenges included nervousness from the hosts and low viewer engagement, prompting local officials to take a supportive role rather than dominating the process [1][2]. - The approach taken by local officials aims to empower villagers by providing them with skills and knowledge, ensuring that the initiative can continue even if personnel changes occur [1]. Group 2: Operational Support and Sales Growth - The live-streaming initiative has led to significant sales growth, with Changren Village's agricultural sales exceeding 200,000 yuan in 2024 through a combination of online live-streaming and offline group purchases [2]. - The operational aspects of live-streaming, such as product quality control, logistics coordination, and brand promotion, are crucial for success and require dedicated efforts from the support team [2]. - The article highlights the importance of integrating both online and offline strategies to maximize the impact of agricultural live-streaming, showcasing the evolving role of technology in rural development [2].
直播助农 功夫更要下在镜头外（一线行走）
Ren Min Ri Bao·2025-06-04 21:41