Core Viewpoint - The 37th Beijing Daxing Watermelon Festival showcases the innovative achievements of the Daxing agricultural industry, highlighting the integration of agriculture with cultural tourism and the promotion of smart farming technologies [2][11]. Group 1: Agricultural Innovation - Daxing District is enhancing its "watermelon industry" brand by focusing on green agricultural development, with a rich history of watermelon cultivation in the region [2][4]. - The "Old Song Watermelon King" has a legacy of over 30 years, winning numerous awards and expanding its operations to include 45 greenhouses and collaborations with over 500 local farmers [5][6]. - The introduction of smart farming technologies, such as digital twin farms and IoT systems, has improved crop management and increased productivity, with average annual incomes for cooperative members rising from 3,000 yuan to 24,000 yuan [8][9][10]. Group 2: Market Expansion and E-commerce - The "Old Song Watermelon King" has successfully tapped into e-commerce, achieving record sales through live streaming, selling 2,000 boxes of watermelon in just three minutes during a single event [6][9]. - The Daxing watermelon industry is expanding its market reach through partnerships with major e-commerce platforms like JD and Tmall, facilitating nationwide distribution [6][9]. Group 3: Cultural and Educational Integration - The Daxing watermelon industry is increasingly integrating cultural tourism, with initiatives like the "Adopt a Tomato" program aimed at educating children about agriculture and fostering a connection to food production [12][14]. - The district is positioning itself as a core area for seedling production, with an expected output of 300 million seedlings this year, contributing to the local economy and agricultural innovation [11][13].
永定河畔,甜蜜升级
Ren Min Ri Bao Hai Wai Ban·2025-06-04 22:48