突发！广东又一跨境大卖IPO终止

Core Viewpoint - SIRUI Optical's IPO on the Beijing Stock Exchange has been terminated due to unanswered inquiries regarding the sustainability of its performance growth, product technology, competitive advantages, and market space [1] Company Overview - SIRUI Optical, founded in 2001, is based in Wuguishan Town, Zhongshan City, Guangdong Province, and specializes in photography and videography equipment [2] - The company's product range includes camera support rigs, broadcasting equipment, optical lenses, photography bags, and dehumidifying cabinets, with the "SIRUI" brand widely used among photography enthusiasts and professionals [2] Financial Performance - From 2021 to 2023, SIRUI Optical's revenue increased from 189 million yuan to 262 million yuan, while net profit rose from 17.1 million yuan to 31.3 million yuan [4] - In 2023, the company reported total assets of approximately 418 million yuan, with total equity of about 166.6 million yuan and a debt-to-asset ratio of 55.13% [3] - Despite a 30.08% increase in revenue in 2024, the company experienced a 35.33% decline in net profit, indicating a "growth without profit" scenario [4] Market and Sales - SIRUI Optical's products are primarily exported to the United States, Europe, Japan, and South Korea, with overseas sales accounting for approximately 76% of total revenue during the reporting periods [4] - The company has faced challenges due to tariffs imposed by the U.S., raising concerns about the stability of its foreign sales amid potential trade tensions [5] Regulatory Concerns - The Beijing Stock Exchange's inquiries focused on the rationale behind the company's 2023 performance growth, the sustainability of foreign sales, and the impact of international trade policies on its business [7] - Specific questions included the need for a quantitative analysis of revenue growth drivers and a comprehensive assessment of external market conditions affecting sales [7]