Core Viewpoint - Cuihua Jewelry has shown resilience in its financial performance, particularly in the gold jewelry segment, which has become a core contributor to the company's overall business performance due to increased demand for value-preserving products amid fluctuating gold prices [1][3]. Financial Performance - In Q1 2025, the company's revenue reached 1.231 billion yuan, marking a year-on-year increase of 4.12% [1] - For the year 2024, the total revenue was 4.438 billion yuan, reflecting a year-on-year decrease of 2.78%, while the net profit attributable to shareholders was 217 million yuan, an increase of 25.46% year-on-year [1]. Business Operations - As of the end of 2024, Cuihua Jewelry operated 16 direct stores and 460 franchise stores, primarily located in Northeast China, Henan, Hebei, Shandong, Shanxi, Hunan, Hubei, and Guangdong [1]. - The company has adopted a dual business model, focusing on both jewelry and lithium salt products, with the latter being developed through the acquisition of a 51% stake in Siterui Lithium Industry [3]. Shareholder Changes - In June 2022, a share transfer agreement was signed, resulting in Chen Siwei becoming the controlling shareholder of Cuihua Jewelry, holding 12% of the total shares [2]. - Following the transfer, a voting rights waiver agreement was established, allowing the previous major shareholders to relinquish their voting rights for a period of 36 months [2]. Online Business Development - The company acknowledges that its online operations have room for growth and plans to enhance its online business by forming a dedicated team and collaborating with external partners to improve its e-commerce presence [4]. - The long-term strategy includes leveraging a high-end model to strengthen brand, channel, and product dimensions, aiming for further performance improvement [4].
萃华珠宝：借助多元化营销模式 推动线上业务实现更好发展