千瓜数据：2025年「生命力」种草数据洞察报告（小红书平台）

Core Insights - The report emphasizes "vitality" as the core trend for 2025, reflecting consumer pursuit of natural, healthy, and sustainable lifestyles [1][2] - The analysis covers various sectors including apparel, beauty, sports, food, and travel, based on data from July 1, 2024, to March 31, 2025 [1][5] Apparel Sector - Comfortable and functional athleisure wear and eco-friendly materials are gaining attention [1][2] - Light pastel colors are trending, with topics like "light spring outfits" and "marine style outfits" achieving over 19 billion and 380 million views respectively [9][10] - The return of maximalism in fashion is noted, with significant growth in related topics [13] Beauty Sector - The beauty trend focuses on "vitality makeup," highlighting natural ingredients and a healthy aesthetic [17][19] - Popular topics include "sweet girl makeup" and "wild makeup," with view counts exceeding 1 billion [18] - Key elements for vitality in makeup include base makeup, lip makeup, and hairstyles, emphasizing a natural and vibrant look [23] Sports Sector - Popular activities include hiking, cycling, and skating, with significant growth in related content [24][28] - Brands like Li Ning and Vaude are leveraging the vitality theme in their marketing strategies [24][25] - The report suggests that brands should create narratives around movement and exploration to engage consumers [24] Food and Health Sector - The concept of "clean eating" is prevalent, with discussions around fresh fruits and vegetables, achieving over 700 million views [32][33] - There is a growing interest in precise health maintenance practices, such as herbal remedies and dietary supplements [34] - Brands are encouraged to focus on product transparency and simplicity in their marketing [32][34] Travel Sector - Emerging trends include niche travel destinations and immersive experiences, with a focus on eco-friendly travel gear [1][2] - The report highlights the importance of community-driven content in shaping travel preferences on platforms like Xiaohongshu [2]