Sou Hu Cai Jing·2025-06-05 02:54Core Viewpoint - The kitchen and bathroom appliance market is experiencing significant differentiation, with varying performance among companies due to the downturn in the real estate sector and changing consumer preferences [2][3][4]. Group 1: Market Performance - Companies focused on integrated stoves, such as Mars and Zhejiang Meida, have seen substantial declines in performance, with Mars reporting a 35.7% drop in revenue to 1.38 billion yuan in 2024 and a 95.5% decrease in net profit [3][4]. - Zhejiang Meida's revenue in Q1 2025 fell by 63.97% to approximately 98.36 million yuan, with net profit dropping by about 90% [3][4]. - The overall retail sales of integrated stoves in China decreased by 30.6% in 2024, with Q4 experiencing a 35.3% decline [3][4]. Group 2: Challenges Faced - The decline in demand for new home renovations, consumer confidence issues, and intensified competition are the primary challenges for integrated stove companies [4]. - Companies are adjusting strategies, with Mars exploring new growth areas such as dishwashers and enhancing brand strategy [4]. Group 3: Traditional Appliance Companies - Traditional kitchen appliance leaders like Vatti and Boss Electric have maintained relatively stable performance, with Vatti achieving a revenue increase of 2.23% to 6.372 billion yuan in 2024 [5][6]. - Boss Electric reported a slight revenue increase of 0.1% to 11.212 billion yuan, although net profit decreased by 8.97% [6][7]. - Both companies benefited from the "old-for-new" appliance policy, which supported their sales channels [7]. Group 4: Product Strategy and Innovation - Vatti is focusing on high-end product development, launching new products like the "Time Capsule" series and investing in R&D, with expenses reaching approximately 263 million yuan in 2024 [7][8]. - Boss Electric faced challenges in expanding new product categories, with sales of integrated stoves and other products declining [8]. - The market share of Vatti's ultra-thin range hood reached 37.17%, maintaining the top position in the online market [10]. Group 5: Future Outlook - The kitchen and bathroom appliance industry is in a deep adjustment phase, with potential for marginal improvement in the second half of 2025 due to supportive policies and market recovery [9][10]. - The continuation of the "old-for-new" policy is expected to be a significant driver for the kitchen appliance market in 2025, with related product categories showing positive growth [10][11]. - The competitive landscape is likely to shift, with market concentration increasing as leading companies adapt to changing consumer trends and focus on innovation [11].