PSBC(SH:601658) Jin Rong Shi Bao·2025-06-05 03:25Core Insights - The article highlights the significant growth of the cultural tourism industry in Shaanxi Province, particularly in Baoji, driven by a strong recognition of traditional culture and historical knowledge among the public [1][2][10] - The provincial government aims to develop the cultural tourism sector into a trillion-yuan industry cluster, emphasizing the integration of culture and tourism as a key strategy for economic development [4][10] Group 1: Cultural Tourism Growth - Baoji received over 100 million tourists in 2024, generating a total tourism revenue of 71.175 billion yuan, marking year-on-year increases of 33.59% and 48.85% respectively [1] - Shaanxi Province boasts over 49,000 immovable cultural relics and 7.74 million movable cultural relics, providing a rich foundation for tourism product development [3] - The province has established a modern tourism industry system with 598 A-level tourist attractions, including 187 high A-level attractions, representing 31.27% of the total A-level attractions [3] Group 2: Financial Support for Cultural Tourism - Financial institutions in Shaanxi are adapting their lending practices to better support the unique needs of the cultural tourism industry, which typically requires large amounts of funding with long return cycles [6][7] - The establishment of "Cultural Tourism Loans" and risk compensation funds aims to encourage banks to lend to cultural tourism enterprises, with compensation covering 20% to 50% of loan risks for qualifying companies [4][5] - Various banks, including Postal Savings Bank and Industrial and Commercial Bank, are offering tailored financial products to meet the diverse needs of cultural tourism businesses, from large-scale funding to credit loans for smaller enterprises [6][8] Group 3: Market Trends and Consumer Behavior - The demand for cultural experiences is evolving, with tourists seeking deeper cultural engagement rather than mere visits, prompting cultural tourism enterprises to innovate continuously [10][11] - The performance of cultural shows, such as "Chang Hen Ge," has seen significant growth, with a 155.48% increase in performance sessions, indicating a shift in consumer preferences towards cultural entertainment [10] - As of the first quarter of this year, the loan balance for cultural tourism enterprises in Shaanxi reached 321.891 billion yuan, supporting 1,364 companies, reflecting the financial sector's commitment to the industry's growth [11]