淘宝天猫正式推出官方物流品牌“极速上门”，联合顺丰开启首期服务公测

Core Points - Taobao Tmall has launched a high-quality logistics service brand "Express Door-to-Door" in collaboration with SF Express during the Tmall 618 shopping festival [1][2] - The service aims to enhance consumer experience by providing next-day delivery and showcasing a dedicated brand logo for eligible products [1] - The platform plans to expand the service by inviting other logistics partners to join, thereby increasing the coverage of premium services [2] Summary by Sections Service Launch and Features - "Express Door-to-Door" service has been introduced with SF Express as the initial logistics partner, allowing products to display the service logo when they meet the next-day delivery standard [1] - Merchants who commit to using SF Express will have their products highlighted with messages like "Free Shipping with SF Express" to improve consumer recognition [1] Merchant Participation and Benefits - The service is currently in a pilot phase with select merchants, and after successful testing, it will be opened to all eligible merchants, allowing them to benefit from the service branding and commitments [1][2] - The logistics experience manager at Taobao Tmall emphasized that quality logistics capabilities will become a key competitive metric for merchants, leading to increased platform resource support for those meeting the standards [2] Integration with Evaluation System - Taobao has announced a new store evaluation system called "Real Experience Score," which will directly link scores to core areas such as product quality, logistics speed, and service assurance [2] - Logistics speed, particularly "logistics delivery time," will be a critical evaluation metric, allowing high-quality logistics service providers to gain more traffic and resource support [2]