双节消费观察：节令美食回归“实在”，消费者重视传统节日仪式感

Group 1 - The consumption market during the Dragon Boat Festival was active, with sales reaching 4.18 billion yuan, a year-on-year increase of 1.6% [1] - There is a noticeable trend of consumers shifting from "novelty" to "practicality" in their preferences for seasonal foods, with a growing emphasis on health, particularly low glycemic index (GI) options [3][4] - Sales of zongzi (sticky rice dumplings) saw significant growth, with platforms like Dingdong Maicai reporting over 20% year-on-year increase in sales, and a 43% increase in sales volume in the week leading up to the festival [2][3] Group 2 - Low GI zongzi have gained popularity, with new products being developed that replace traditional glutinous rice with healthier grains like oat rice and include low GI certified ingredients [3][4] - The trend towards health-conscious food options is not limited to zongzi, as traditional festival foods like mooncakes and yuanxiao are also expected to evolve towards healthier and more nutritious versions [4] - Consumers are increasingly willing to spend on products that enhance the ritualistic aspects of traditional festivals, such as艾草 (mugwort) and香囊 (fragrant sachets), indicating a growing appreciation for cultural significance [5][6]