“多半”只是商标，企业就别再玩文字游戏了

Core Viewpoint - The controversy surrounding the "Duoban" trademark by White Elephant Food highlights the potential for consumer misunderstanding due to marketing strategies that may blur the lines of clarity and transparency [1][2][3] Group 1: Company Response and Consumer Perception - White Elephant Food confirmed that "Duoban" is a registered trademark and that the actual product weight is indicated on the packaging, asserting that there is no issue with the product itself [1] - The company stated that the "Duoban" products are larger versions of their standard offerings, aiming to differentiate them for consumer selection [1] - Despite the company's explanations and apologies, the actual increase in product weight (25 grams) did not meet consumer expectations of "more than half," leading to claims of misleading marketing [1][2] Group 2: Marketing Strategy and Consumer Rights - The use of the term "Duoban" has historical context, as White Elephant previously promoted a "Duoban" product with a clear increase in quantity, which may have reinforced consumer expectations [2] - The article emphasizes that marketing strategies should not obscure information, as this can lead to consumer trust issues, especially for a leading company in the industry [2][3] - Consumer rights laws in China mandate that businesses provide truthful and comprehensive product information, raising questions about the appropriateness of the trademark's usage [2] Group 3: Recommendations for Improvement - Suggestions for improving packaging design include using equal font sizes for trademark explanations and product names or adding clearer definitions to avoid consumer confusion [3] - The article advocates for enhanced semantic review mechanisms in trademark registration to prevent public misunderstanding when everyday terms are used as trademarks [3] - It stresses the importance of maintaining transparency in marketing practices to protect brand value and consumer trust in the long run [3]