Core Viewpoint - The "MIXUE" brand has successfully won a trademark infringement case against "MINIANXUE," resulting in a compensation of 800,000 yuan for economic losses and 140,000 yuan for reasonable expenses [2][8]. Group 1: Case Background - The case involves a trademark infringement and unfair competition lawsuit filed by MIXUE against Inner Mongolia MINIANXUE, which registered the "MINIANXUE" trademark and allowed others to use it for selling beverages [3][5]. - MIXUE claims that the actions of Inner Mongolia MINIANXUE and its franchise stores constitute trademark infringement and unfair competition, seeking to stop the infringement and eliminate its impact through public announcement [3][7]. Group 2: Court's Findings - The court determined that "MIXUE" and "MINIANXUE" are similar enough to cause confusion among the public, especially given the use of similar colors in store signage and decor [5][6]. - The court noted that the public could easily misinterpret the relationship between the two brands due to the high degree of similarity in the main identifying parts of the trademarks [6][7]. Group 3: Legal Proceedings and Outcomes - The first-instance court ruled in favor of MIXUE, ordering Inner Mongolia MINIANXUE to cease its infringing activities and pay compensation totaling 940,000 yuan [8]. - Inner Mongolia MINIANXUE appealed the decision, but the higher court upheld the original ruling, confirming the findings of trademark infringement and unfair competition [8][9]. Group 4: Previous Disputes - This is not the first legal dispute between MIXUE and Inner Mongolia MINIANXUE; in 2023, Inner Mongolia MINIANXUE had previously filed an administrative lawsuit regarding the invalidation of its trademark, which was ruled against by the Beijing Intellectual Property Court [9][10].
遭遇商标“碰瓷”，蜜雪冰城获赔80万元+登报声明！