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“美国制造”流量汹涌:卖家狂欢,买家缺席
Hu Xiu·2025-06-05 07:20

Group 1 - The trend of searching for "Made in USA" products has surged significantly, with a 220% year-over-year increase in searches for "only American-made products" [3] - The Facebook group "Enjoy Non-Chinese Manufacturing" has rapidly expanded to approximately 2,000 members this year, reflecting growing consumer interest in domestic products [2] - Amazon has seen a dramatic rise in searches related to "Made in USA," increasing from 26,000 to 126,000 searches in the past 30 days, nearly a fivefold increase [6] Group 2 - Despite the increased interest in "Made in USA" products, this curiosity has not yet translated into widespread purchasing behavior, as many consumers remain price-sensitive [9][10] - A test conducted by a seller revealed that despite consumer claims of willingness to pay more for American-made products, none purchased the higher-priced American version when presented with a cheaper Chinese alternative [13][14] - A report indicated that 33% of consumers opted for lower-priced brands due to increased costs from tariffs, highlighting the price sensitivity of consumers [16] Group 3 - The cost of manufacturing in the U.S. is significantly higher than in China, with the average cost of producing a pair of sneakers in China being $15 compared to $35-$45 in the U.S. [19] - The challenges of returning manufacturing to the U.S. are compounded by higher wages and stricter regulations, making it difficult for American-made products to compete on price [20][21] - The notion of bringing manufacturing back to the U.S. is seen as a political dream rather than a feasible reality, with many industries still heavily reliant on imports [22]