Group 1 - The 27th Shanghai International Film Festival has achieved significant ticket sales, with 92 films and over 600 screenings sold out within the first hour, totaling 370,000 tickets sold [1] - This year's festival coincides with the 120th anniversary of Chinese cinema and aims to enhance the audience experience through diverse cultural consumption [1] - The introduction of dual ticketing platforms, Damai and Taopiaopiao, is expected to provide more options for moviegoers and improve the overall ticket purchasing experience [1] Group 2 - The collaboration between the Shanghai International Film Festival and Alibaba Pictures has evolved over the past decade, now transitioning to Damai Entertainment, which focuses on enhancing live, interactive, and immersive experiences for audiences [2] - The upgraded Damai app links various offline entertainment experiences, aligning with the festival's goal to expand the "film+" concept and explore diverse cultural and tourism integrations [2] - The partnership aims to create a new model for the integration of film industry forms and cultural tourism [2]
上影节开票1小时售罄600+场次，大麦娱乐技术保障再升级