如何对电商渠道产品价格进行控制和管理

Group 1 - The article discusses five strategies for controlling and managing product prices on e-commerce platforms [1][2][4][5][6] - Price monitoring through e-commerce platform software can identify low-priced product links and quickly compile a list of low-price stores [1] - Brand protection measures include filing complaints on e-commerce platforms regarding trademark, copyright, patent, and counterfeit issues, which can lead to link deletion or product sourcing investigations [2] Group 2 - Administrative complaints can be filed with local market supervision authorities to verify violations, leading to link removals or fines [3] - Legal assistance can be sought through lawyer letters or lawsuits, which may take 3 to 6 months [4] - Third-party price control companies can provide specialized support, understanding e-commerce platform rules and effectively addressing brand needs [4] Group 3 - Consumers can intervene by returning products or reporting violations through the platform, which can lead to the removal of non-compliant product links [5] - Due to the low barriers to entry for opening e-commerce stores, ongoing monitoring is necessary, as new stores will continue to emerge [6] - Relying solely on third-party price control companies may achieve 80-95% effectiveness, while internal brand cooperation is essential for reaching 95-100% effectiveness [6]