一年干了400亿，“零食界拼多多”即将上市

Company Overview - Mingming Hen Mang Commercial Chain Co., Ltd. reported a retail revenue of 55.5 billion RMB and an annual revenue of 39.3 billion RMB, with over 14,394 stores as of April 28, 2024, indicating strong growth potential in a challenging market [2] - The company emerged from the merger of "Zero Snack Busy" and "Zhao Yiming Snacks" in 2024, combining strengths in market penetration and product selection [10] Market Insights - The Chinese snack retail market is projected to reach 1.3596 trillion RMB by 2025, showing steady growth [3] - Consumer demand for snacks is increasingly diverse, focusing on health, taste, convenience, and cost-effectiveness, leading to the rise of various new brands [7] Business Model and Strategy - Mingming Hen Mang operates on a low-price, high-quality model, with over 1,800 SKUs per store and a significant number of new products launched monthly [14] - The company maintains a strict supply chain management system, collaborating with 2,300 factories to reduce costs to 54%-70% of industry averages [14] - The company has established 36 warehouses nationwide, ensuring efficient logistics and fresh product delivery within 24 hours [15] Franchise and Expansion - The franchise model includes free franchise opportunities and comprehensive support for franchisees, enhancing profitability and brand cohesion [16] - 58% of the stores are located in lower-tier cities, demonstrating a strategic focus on market penetration across various demographics [16] Sales Channels and Marketing - Mingming Hen Mang employs a multi-channel sales strategy, including its own website, major e-commerce platforms, and delivery services, achieving an average delivery time of under 2 hours [17] - The brand utilizes social media and content marketing to connect with younger consumers, enhancing brand loyalty and influence [19] Industry Trends - The retail industry is shifting from a reliance on traffic-driven models to a focus on supply chain efficiency, with Mingming Hen Mang exemplifying this trend through its integrated supply chain approach [25] - The perception of lower-tier markets is evolving; they are seen as opportunities for diverse consumer needs rather than merely low-cost competition [25]