XPENG(US:XPEV) Mei Ri Jing Ji Xin Wen·2025-06-05 09:48Core Viewpoint - Xiaopeng Motors announced a collaboration with Huawei to develop the "Chasing Light Panorama" Head-Up Display (HUD) technology, which will debut in the Xiaopeng G7 on June 11 [1] Group 1: Collaboration Details - The collaboration involves Huawei primarily focusing on self-developed automotive-grade imaging modules and the AR composition engine for the AR-HUD, leveraging Huawei's core technologies in optics [1] - Xiaopeng Motors is responsible for the full-scene AR-HUD application, human-machine interface (HMI) layout, and overall vehicle data [1] Group 2: Market Trends and Projections - The penetration rate of HUD products is increasing, with a projected delivery volume of 3.56 million units for front-mounted HUDs in Chinese passenger cars in 2024, representing a year-on-year growth of over 55% [4] - The penetration rate is expected to rise from 11% in 2023 to 16% in 2024, with a monthly penetration rate exceeding 17.4% in December 2024 [4] - The AR-HUD front-mounted standard is projected to reach 884,300 units, with a year-on-year growth of 273.42%, accounting for over 24.81% of deliveries [4] Group 3: Technological Advancements - Xiaopeng's "Chasing Light Panorama" HUD utilizes Xiaopeng's intelligent driving 3D OCC technology to project navigation routes onto real roads, enhancing stability and obstacle avoidance [5] - The AR-HUD integrates with intelligent driving assistance systems, transforming traditional instrument information into a visual representation of AI decision-making processes [7] - The shift towards software-defined HUDs is anticipated as AR technology matures and ADAS becomes more prevalent, indicating a new competitive landscape in the market [7]