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独家|淘宝Vision今年将布局线下,正在酝酿未来旗舰项目
BABABABA(US:BABA) Xin Lang Ke Ji·2025-06-05 10:23

Group 1 - Taobao Vision is set to enter the offline market with a flagship store project that integrates online immersive shopping experiences with offline business models [1] - The first concept store is currently in trial operation at Alibaba's headquarters, showcasing virtual test drives and smart home scenarios [1] - Taobao's latest 3D AI digital human will be featured, aimed at e-commerce guidance, marking the industry's first fully simulated human-like digital guide in offline settings [1] Group 2 - Taobao recently won the Apple Design Award for 2025, becoming the first domestic internet platform to receive this accolade in the award's 36-year history [1] - The Apple Design Awards recognized Taobao for providing a convenient and engaging shopping experience on Apple Vision Pro, featuring high-quality 3D models of products [1] - Taobao Vision, launched in April 2024, utilizes AI and spatial computing technologies to offer a new 3D immersive shopping experience, with millions of products available, including hundreds of thousands with 3D models [2] Group 3 - Over the past year, Taobao Vision has established partnerships with numerous brands, including DJI, Xiaomi Auto, and MAC, among others [2] - Industry insiders suggest that this marks the transition of e-commerce from 2D to 3D, enhancing the shopping experience by providing richer and more accurate information for consumer decision-making [2]