Sou Hu Cai Jing·2025-06-05 11:50Group 1 - Postal Savings Bank launched a "Beautiful Life" campaign in May, redefining financial services to be more integrated into everyday life [1] - The bank organized a gold investment summit in Hebei, featuring an interactive area where clients predicted gold prices, showcasing a new investment concept [2][4] - The Nanjing branch promoted health through various sports events, integrating financial activities with community fitness initiatives [6] Group 2 - The bank introduced a health-themed financial service matrix, offering digital RMB subsidies for sports consumption, merging health management with wealth planning [6] - The "Little Green Card" promotions in Fujian generated significant consumer interest among young people, with various discounts and offers widely shared on social media [7][9] - The Ningbo branch provided on-site financial services, acting as "financial delivery personnel" to meet the needs of local businesses, enhancing customer engagement [10][11]