Xin Jing Bao·2025-06-05 12:07Core Insights - The fashion industry is experiencing a shift towards simple and versatile basic clothing, with 51.6% of consumers preferring such items for summer [1][5] - Consumers are increasingly valuing practicality and efficiency in their clothing choices, with over 80% indicating that more than half of their wardrobe consists of basic items [5] - The trend reflects a desire for timeless classics that can withstand changing fashion cycles, emphasizing quality and long-term use over fleeting trends [1][8] Consumer Preferences - 46.8% of consumers prioritize fabric quality when purchasing clothing, while 45.7% focus on practicality for multiple occasions [8] - There is a clear preference for brands that consumers trust, with 34.3% showing brand loyalty and 30.4% primarily purchasing basic items [12][15] - The demand for basic clothing is characterized by a focus on material quality and cost-effectiveness, with over 40% of consumers emphasizing these factors [8] Shopping Behavior - During the "6.18" shopping festival, over 72.2% of consumers either increased or maintained their clothing budget, indicating a willingness to invest in quality [19][24] - A significant portion of consumers (66.9%) chose to shop on JD.com for basic clothing due to its perceived quality assurance and reliable service [24][30] - The trend of "precise decentralized consumption" is evident, with consumers seeking platforms that offer a trustworthy shopping experience [30][31] Brand Insights - MUJI leads in consumer preference for basic clothing with a selection rate of 38.9%, while emerging brands like Bananahome and domestic brands like Li-Ning also show strong appeal [15] - The increasing focus on quality and brand reliability reflects a shift in consumer behavior towards established brands that offer practical and stylish options [15][19] Quality Assurance - JD.com has implemented quality standards for various clothing categories, enhancing consumer confidence in their purchases [32] - Nearly 60% of consumers are aware of JD.com's quality assurance initiatives, which contribute to a more reliable shopping experience [32]