Core Viewpoint - The Jiangsu City Football League (referred to as Su Chao) has gained significant popularity and engagement, becoming a notable sports IP in China, comparable to previous grassroots initiatives like Village BA and Village Super [2][5][25]. Group 1: Event Organization and Participation - Su Chao features a higher organizational standard, with participation from all 13 prefecture-level cities in Jiangsu, creating a league structure similar to professional leagues and reaching a population of over 100 million [3][4]. - The attendance at Su Chao matches significantly surpasses that of professional leagues, with a recent match in Nanjing attracting 15,669 spectators compared to only 3,318 for a recent China League One match [4]. Group 2: Government Involvement and Cultural Impact - The league is heavily supported by local governments, which recognize the social and cultural value of football, using it to foster community engagement and regional pride [6][12][22]. - Su Chao is characterized as a government-initiated cultural event rather than just a sports competition, highlighting its role in enhancing local cultural life [8][12]. Group 3: Economic and Social Benefits - The league generates significant social benefits, including increased local engagement, community identity, and stimulation of local economies through increased consumer spending during events [14][15][22]. - The cost structure of Su Chao is favorable, as it benefits from government support that reduces expenses related to venue rental and security, allowing for low ticket prices [19][20]. Group 4: Unique Positioning and Future Considerations - Su Chao's success may not be easily replicable in other provinces, indicating a unique positioning within the Chinese sports landscape [25]. - The league serves as a model for smaller cities to engage in larger sporting events, emphasizing the need for regional leagues to connect with local communities and fill gaps in the current football structure in China [26][28].
苏超,能否下沉到底?
Hu Xiu·2025-06-05 12:11