Core Viewpoint - The article highlights the issue of "zero kilometer used cars" in the automotive industry, exposing the gray area where vehicles are registered but not actually delivered to consumers, leading to market distortions and potential financial misrepresentation by car manufacturers [1][6]. Group 1: Industry Dynamics - The phenomenon of "zero kilometer used cars" involves a network of car manufacturers, dealers, and used car merchants, where manufacturers transfer inventory pressure to dealers through sales quotas [2][4]. - A significant number of "quasi-new cars" with mileage under 100 kilometers are being sold across various brands, indicating a competitive and rapidly changing market [2][4]. - Dealers are incentivized to sell these vehicles at lower prices to recover funds and meet manufacturer targets, often resulting in significant profit margins for used car merchants [4][6]. Group 2: Market Impact - The prevalence of "zero kilometer used cars" is distorting the pricing structure in the automotive market, with some vehicles being sold at prices significantly lower than their original retail value [6][7]. - The practice is leading to a cycle of price reductions across the industry, with traditional dealers also lowering prices to remain competitive, which may not benefit consumers due to the loss of first-owner rights and depreciation [6][7]. - The issue is exacerbated by the misuse of government vehicle replacement subsidies, which undermines the original intent of these policies [7][8]. Group 3: Regulatory Outlook - Experts predict that future regulations surrounding "zero kilometer used cars" will become clearer, with a focus on establishing a vehicle lifecycle tracking system and stricter controls on the classification of new vehicles [8]. - There is a call for manufacturers to abandon the "price for volume" strategy and instead focus on product innovation and service upgrades to enhance competitiveness [8]. - Legislative efforts are needed to define legal responsibilities regarding odometer tampering and subsidy misuse, aiming to protect consumer rights [8].
多方“各取所需”,“零公里二手车”不再是“隐秘的角落”
3 6 Ke·2025-06-05 12:40