利润同比近腰斩，信托业去年业绩“一升一降”，资产规模创新高至29.56万亿元

Core Insights - The trust industry in China is undergoing a critical transformation characterized by scale expansion and value reconstruction, with total trust assets expected to reach 29.56 trillion yuan by the end of 2024, marking a year-on-year increase of 23.58% [2][3][4] Industry Scale - Trust assets have shown a spiral growth pattern over the past 15 years, increasing from 3.04 trillion yuan in 2010 to 26.25 trillion yuan in 2017, followed by a decline during the 2018-2020 transition period, and are now rebounding to nearly 30 trillion yuan [3][4] - The growth in trust assets is attributed to the industry's scale and network economy characteristics, enhancing asset allocation efficiency and better serving client needs [3][4] Business Transformation - The significant increase in trust assets reflects the effectiveness of the industry's transition towards a "three-category" business model, focusing on asset service trusts and standardized product trusts [4][5] - Asset service trusts, which provide tailored wealth planning and risk management services, have become a key growth area, with a total scale of 18,176.79 billion yuan in 2024 [4][5] Revenue and Profit Trends - The trust industry experienced a mixed performance in 2024, with operating income rising to 94.04 billion yuan, an increase of 8.89% from 2023, while profits plummeted by 45.52% to 23.09 billion yuan [5][6] - The decline in profits raises concerns about the long-term growth potential of the industry, as companies shift focus from traditional financing to asset service trusts, which typically have lower fees [5][6] Business Structure Optimization - Despite the overall revenue and profit challenges, the trust industry is witnessing a gradual optimization of its business structure, with 67% of new trust products in 2024 being asset service trusts [7][8] - The establishment of new trust products, including wealth management and asset securitization trusts, indicates a commitment to serving the real economy and addressing wealth management needs [7][8]