Is Altria's on! Pouch Gaining Enough Steam in Oral Tobacco?

Key Takeaways on! pouch shipments rose 18% in Q1 2025, hitting over 39 million cans and gaining market traction. on! gained 1.8 share points in oral tobacco and 0.5 in nicotine pouches in Q1, signaling growing demand. Oral Tobacco revenues rose to $654M, up 0.5% year over year in Q1, driven by strong pricing execution.Altria Group, Inc. (MO) is making steady progress toward a smoke-free future, with its oral nicotine pouch brand on! emerging as a key growth driver. As consumer preferences shift toward red ...