燕京啤酒：公司于今年正式实施“啤酒+饮料”组合营销策略

Group 1 - The core strategy of the company is to implement a "beer + beverage" marketing approach to cater to the preferences of younger consumers [1] - The company aims to leverage the synergies in production equipment, supply chain, and terminal channels (such as restaurants and supermarkets) to enhance its market presence [1] - The focus will be on dining scenarios, particularly targeting restaurants like hot pot and barbecue establishments, to create a product combination of "beer + soda" [1] Group 2 - The company anticipates that the cost of raw materials (such as malt and glass bottles) will continue to decline through 2025, allowing for cost management and the release of cost benefits [1] - The company plans to strengthen its talent management by promoting team building, optimizing performance evaluation mechanisms, and enhancing personnel allocation [1]