余承东、董明珠和魏建军，越来越抽象了！

Core Viewpoint - The article discusses the increasingly abstract and controversial behavior of prominent business leaders like Yu Chengdong, Dong Mingzhu, and Wei Jianjun, who seem to prioritize gaining attention over the potential negative impacts on their companies [1][3][11]. Group 1: Yu Chengdong's Controversial Statements - Yu Chengdong recently sparked controversy by criticizing a competitor for selling well despite perceived inferior product quality, attributing their success to strong branding and marketing rather than product excellence [3][5]. - His remarks, while not naming Xiaomi directly, implied that their success is due to marketing prowess rather than product superiority, which reflects a pattern of disparaging competitors while promoting Huawei's offerings [3][5]. Group 2: Dong Mingzhu's Marketing Tactics - Dong Mingzhu has made headlines by renaming Gree's stores to "Dong Mingzhu Health Home," claiming to invest her reputation into the brand, which raises questions about the effectiveness of such a strategy [7][9]. - This approach is seen as a desperate attempt to gain exposure and attention, rather than focusing on improving the company's performance [7][9]. Group 3: Wei Jianjun's Shift in Strategy - Wei Jianjun's recent actions have led to confusion, especially after the departure of key personnel, resulting in erratic strategies and public criticisms of competitors like BYD [9][11]. - The article notes that Wei's focus on internal competition rather than collaboration is detrimental to the automotive industry, which has faced significant challenges [9][11]. Group 4: The Impact of Social Media on Business Leaders - The article highlights how social media has transformed public discourse among business leaders, where controversial statements can lead to high visibility but may also backfire on their companies [11]. - It suggests that blaming competitors for poor sales rather than addressing internal issues is a flawed strategy that consumers are increasingly aware of [11].