Coca-Cola's Brand Mix Shifts: Is the Zero-Sugar Push Paying Off?

Key Takeaways KO's low and no-calorie drinks now account for 30% of the total volume, led by Coca-Cola Zero Sugar. The debut of Simply Pop and $50M sales from Coca-Cola Orange Cream highlight functional innovation. KO targets Gen Z with tech-driven campaigns like "Share a Coke" and hyper-localized brand storytelling.The Coca-Cola Company (KO) leaned further into its diversified brand portfolio in first-quarter 2025, spotlighting growth across low and no-calorie offerings like Coca-Cola Zero Sugar, which w ...