Deckers Eyes 50% International Sales: Can It Hit the Goal Early?

Core Insights - Deckers Outdoor Corporation's international expansion strategy is a significant driver of growth, with HOKA and UGG brands contributing notably to this momentum [2][12] - In fiscal 2025, international sales increased by 19.9% year over year, reaching $374.1 million, underscoring the importance of global markets [2][12] International Sales Performance - HOKA's international revenues grew by 39% year over year, now making up 34% of total sales, up from 30% in fiscal 2024 [3] - UGG's international revenues rose by 20% year over year, accounting for 39% of total UGG sales, an increase from 37% in the previous fiscal year [3] Strategic Initiatives - Deckers expanded its presence in key regions such as Europe, the Middle East and Africa (EMEA), and China, including the opening of HOKA's Shanghai Experience Center [4] - In Europe, HOKA gained significant shelf space and recognition in markets like the U.K., Germany, France, and Italy, while in China, the brand enhanced digital engagement and visibility through sponsorships [5] Future Growth Plans - The company aims to increase its international revenue mix to 50% of total sales in the coming years, reducing reliance on the North American market [6] - Management anticipates that international growth will continue to outpace growth in the U.S. market [6] Competitive Landscape - Key competitors in the international market include Wolverine World Wide and Skechers U.S.A., with Wolverine reporting a 16.4% year-over-year sales increase in Q1 2025 [7][8] - Skechers' international sales now represent 65% of its total business, with EMEA sales growing by 14% [9] Financial Performance and Valuation - Deckers' shares have declined by 47.9% year to date, compared to the industry's decline of 13.7% [10] - The company trades at a forward price-to-earnings ratio of 17.02X, slightly below the industry average of 17.72X [13] - The Zacks Consensus Estimate for fiscal 2026 earnings implies a year-over-year decline of 3.3%, while fiscal 2027 estimates suggest a 9.1% increase [14]