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今天,优质供给从何而来(中国消费向新而行)
Ren Min Ri Bao·2025-06-05 21:40

Core Viewpoint - The consumer market is experiencing positive changes driven by personalized, quality, and scenario-based consumption upgrades, leading to a rich supply of quality products and services that enhance life quality and happiness [1][7]. Group 1: Quality Supply - Quality supply is defined as products and services that resonate with consumers, aligning with trends of intelligence, sustainability, and health, rather than being synonymous with luxury [1]. - In 2024, over 21 million new consumer goods are expected to be introduced, with many quality products becoming favorites among consumers [1]. - There are 180,000 large-scale consumer goods enterprises in China, accounting for 38% of the national industrial enterprises, indicating a robust supply system [1]. Group 2: Demand-Driven Supply - Effective demand should drive supply, and high-level supply should create demand, necessitating enterprises to accurately grasp consumption trends and innovate proactively [2]. Group 3: Technological Innovation - Technological innovations, such as Haier's three-tub washing machine that addresses specific consumer pain points, exemplify how companies can leverage technology and market insights to enhance product offerings [3]. - China holds 67.34% of global home appliance patent applications, showcasing its leadership in technology innovation [3]. Group 4: Digital Transformation - The digital transformation of the supply chain is exemplified by the rapid production capabilities of leading automotive companies, with new digital models emerging for networked collaboration and personalized customization [4]. - Over 80% of light industry enterprises are using digital design tools, and nearly half have achieved networked collaboration, indicating a shift towards flexible production and smart logistics [4]. Group 5: Service Experience - Companies like Pang Donglai are enhancing customer experience through thoughtful services, such as free alterations and charging stations, which contribute to a positive shopping environment [5]. - E-commerce logistics are improving service speed and expanding delivery areas, deepening the connection between businesses and consumers [5]. Group 6: Cross-Industry Integration - The integration of traditional arts with modern trends, such as the collaboration between Pop Mart and artist Chang Shana, illustrates how cross-industry partnerships can create new consumer products and experiences [6]. - Chinese brands are moving from quantity to quality, with companies like Huawei and Anta infusing cultural elements into their products, showcasing a shift towards high-end manufacturing [6]. Group 7: Circular Economy - The continuous interaction between effective demand and quality supply is essential for the growth of Chinese manufacturing, enabling it to meet the aspirations of consumers for a better life [7].